Serena Panariti's profile

Kinilū - promotional video

Kinilū
The idea
Kinilū was born from its creator’s desire to change.
Passionate about painting and drawing, Federico found a completely innovative way to express his imagination and creativity by giving light to polystyrene. A journey never undertaken before, which he embarked on with his partner Chiara to discover new applications, geometries and atypicalities, to seduce every environment with light and colour.

Here is their project and the promotional video I made for them and their beautiful products.

The promotional Video
I studied the right light and a perfect storytelling to describe their cooperation, their work as artisans and creators  and their incredible lights products.
In the end, I also created for Kinilū, few CLIP of 15'' to announce their product online through Instagram and Facebook.

The material
Lightweight, water resistant, fireproof. Polystyrene is all of this but, despite these properties, it has always been underestimated and relegated to construction work or packaging. We fell in love with it almost by chance. Bored with conventional materials, for fun we tried to illuminate some old packaging in polystyrene, and the magic released in the darkness in our lab bewitched us.
The lamps
Modern or with a classic feel to them, built using high quality materials and infused with a strong character: floor lamps for every furnishing need, to combine style and functionality. To bring a touch of beauty and originality into your spaces.
Thanks for watching!
Kinilū - promotional video
Published:

Kinilū - promotional video

Promotional video for Kinilū products and their artisans, creators and manufacturers of design lamps.

Published: